There are several reasons why clothes loose their brightness.
Common reasons include the use of too much/too little detergent, use of too large of washer loads, inadequate rinsing, and using the wrong water temperature. Read the detergent package for the correct amount of detergent for your type of washer.
If the washer is too full, there's more rubbing/abrasion on the clothes, which dulls the fabric/colors. So, don't overload, and use the right amount of water for the load. Regarding the temperature, follow the care instructions on the garment label.
Many clothes have optical brighteners or fluorescent whitening agents (FWAs) applied, which help brighten colors. Unfortunately, if the FWA are damaged by sunlight, bleach, or simply age, there is nothing you can do.
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